Marketing a small business can be tough, especially if you don’t have experience with large corporations or advertising firms to help you out. But it doesn’t have to be so hard! If you focus on using the best marketing tactics, like those listed here, your business will grow in no time at all and you’ll have plenty of happy customers to show for it.

1) Build your email list

If you don’t already have an email list, the first thing you should focus on is growing your list. No matter what marketing tactic you use, having a large email list is essential for success. Building a loyal subscriber base will put you in control of your business, and every time someone comes back to check out what’s new on your site they’ll get a warm welcome. 

2) Create an online shop

One of the best marketing tactics for a small business is an online shop. Online shops offer greater visibility to your brand, and more time-saving opportunities like 24/7 online storefronts, and they typically have higher conversion rates than conventional brick-and-mortar stores.

3) Do guest blogging

Guest blogging is a great way for small businesses to get their name out there. Not only does it offer a unique and creative opportunity, but it also provides links back to your website that can help your company rank higher in Google search results.

Treat every post like you are trying to convince someone new about your business. Be sure the entire blog is informative, entertaining, and worth reading.

4) Learn how to market on Instagram

You don’t need to spend a lot of money on marketing, you just need to know the right way. And social media is one of the best places for it. A recent study found that for every 10 followers on Instagram, there’s an average of $638 in sales–a pretty decent return on investment!  Here are five simple ways to get started with your own Instagram marketing: Create engaging content -Have a consistent posting schedule -Build a diverse following (invite influencers) -Interact with your audience regularly -Share exclusive offers and discounts

5) Understand SEO

In order to rank higher in search engine results, you must improve your website’s SEO. This can be done through using keywords in your URL, title tag, and body text. You should also create a sitemap so that the search engines will find all of the pages on your site easily. It is important to have an original content marketing strategy, like writing articles for a blog or video-sharing platform such as YouTube. The last tip is to make sure that you’re following current trends and keeping up with new developments in social media marketing.

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