There’s no denying the power of podcasts in the marketing world, but with nearly 200 million podcasts available worldwide, it’s hard to know where to start when it comes to creating one that your customers will actually want to listen to. Whether you want to start an educational podcast or something more casual, this guide can help you get started by breaking down the steps required for each type of podcast and the best ways to go about starting one, as well as how to improve it over time.
Pick a catchy name
The first thing you need to do is come up with a catchy name for your podcast. We suggest something that is short and catchy, but also easy enough for customers to remember. Try naming it after the problem that you are trying to solve, or after the niche of your business. For example, if you are starting an advice blog about how to start new businesses, then your podcast could be called Starting A New Business.
Keep it under 30 minutes
People love listening to podcasts. They love them so much that they spend, on average, over two hours a day listening. That’s more time than they spend watching TV! So it should be no surprise that podcasting has become such a popular medium for businesses and content creators alike. But the real question is: are people actually listening? The short answer is: no.
Find the right format
The first step in making a podcast is choosing the format. A podcast can be audio only or video plus audio, or one of each. If you’re going for video and audio, decide whether you want to use screencasting (recording your computer screen) or not. If you choose not to use screencasting, make sure that your voice is clear and audible enough.
Make sure your audio quality is good
When you’re starting out, it’s important to make sure your audio quality is good. Even if you have an amazing idea, if your audio quality isn’t great, people won’t want to listen. Luckily, with some simple steps and software, you can make sure that your podcast sounds just as professional as any other radio show.
Finding success in Podcasting
A podcast is an excellent way for your company to reach out and touch your customers with the expertise you provide them. Unfortunately, there are so many podcasts out there that it can be difficult for potential listeners to find what they want. So how do you make sure that your podcast stands out in the crowd? Know who your audience is: Are they parents? Millennials? Executives at large companies? Knowing this will help you create content that speaks directly to them.
Choose topics your audience actually cares about
Podcasts are all the rage these days, and for good reason: You can listen to them in your car, at home, or on the go. But which type of podcasts are your audiences listening to? Make sure you care about the topics for your podcasts. Keep it simple and choose topics your audience actually cares about!
Tell stories
Podcasts are becoming more and more popular. And for good reason! Listening to podcasts on the go is one of the best ways to learn about new topics, improve your skills, and get inspired. But not all podcasts are created equal- some are just plain boring. Stay up to date on all the best practices for your podcast.
Ask questions
- What are some of the most popular podcasts?
- How can you make your podcast unique?
- Who will be your target audience? 2. What is the best way to promote your podcast?
- What should the frequency and length of episodes be?
- Will you need any equipment or software in order to create a podcast?
Have fun!
Podcasts are becoming more and more popular, but it can be hard for small business owners with tight schedules to keep up. Here are some tips on how to make your podcasts engaging and accessible for all of your customers.
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