Search Engine Optimization (SEO) plays an important role in the success of your eCommerce business. While it can seem daunting at first, there are three main metrics to track which will help you measure the performance of your company’s digital marketing and ranking strategies over time. These include Alexa rank, Google traffic rank, and average time on site. If you don’t understand these metrics now, we’ll explain how they work below so that you can track your performance and see how effective your efforts have been in boosting traffic to your eCommerce website or improving your overall standing in search engine rankings.

Organic Search Traffic

Average Cost Per Click (five sentences) 

The average cost per click tells you what it costs, on average, for someone to click through and visit your website. It’s important because if your cost is too high, people won’t be able to afford the products or services you offer! You’ll want a lower cost per click so that more people are able to find you.

Returning Visitors

One of the biggest indicators of success is the number of returning visitors. When you have a lot of returning visitors, it means that your website is being useful and helpful. It also means that other people are interested in what you’re doing as well, which can be a form of validation for your business.

Conversion Rate

As a metric, conversion rate tracks how many visitors complete the desired outcome of a conversion event (such as making a purchase or filling out a form). The number is calculated by dividing the number of conversions by total visits. For example, if you had 10 visitors and 5 people made purchases, then your conversion rate would be 50%. This can also be referred to as the conversion ratio.

Get what you need for your clients

Any business growth can be severely hindered by the lack of cash flow. Merchants rely on the professionals at Waterview Capital when they require urgent funding to support their business. We’ll work with you to identify the ideal same-day funding option to propel you and your clients toward success. Waterview Capital is backed by years of company funding expertise.

Your premier source for Working Capital

When merchants need fast funding to help their businesses grow, the experts at WaterviewCap.com are ready to help. We offer same-day funding to provide ISOs the tools they need to help their clients succeed!

Get the funds you need — fast!

Don’t wait around for funding. Get the money you need fast with same-day business funding from Waterview Capital.
At Waterview, we know busy business owners can’t wait around for funding. That’s why we offer some of the fastest decisions in the industry. With quick approvals and same-day funding, ISOs can get the funding they need to support their clients right away! Find out more at Waterviewcap.com.

Recommended Posts