Search Engine Optimization (SEO) plays an important role in the success of your eCommerce business. While it can seem daunting at first, there are three main metrics to track which will help you measure the performance of your company’s digital marketing and ranking strategies over time. These include Alexa rank, Google traffic rank, and average time on site. If you don’t understand these metrics now, we’ll explain how they work below so that you can track your performance and see how effective your efforts have been in boosting traffic to your eCommerce website or improving your overall standing in search engine rankings.
Organic Search Traffic
Average Cost Per Click (five sentences)
The average cost per click tells you what it costs, on average, for someone to click through and visit your website. It’s important because if your cost is too high, people won’t be able to afford the products or services you offer! You’ll want a lower cost per click so that more people are able to find you.
Returning Visitors
One of the biggest indicators of success is the number of returning visitors. When you have a lot of returning visitors, it means that your website is being useful and helpful. It also means that other people are interested in what you’re doing as well, which can be a form of validation for your business.
Conversion Rate
As a metric, conversion rate tracks how many visitors complete the desired outcome of a conversion event (such as making a purchase or filling out a form). The number is calculated by dividing the number of conversions by total visits. For example, if you had 10 visitors and 5 people made purchases, then your conversion rate would be 50%. This can also be referred to as the conversion ratio.
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