Waterview Capital and Broker Fair 2022, Presented by deBanked! 

We are honored to attend Broker Fair 2022 next week! Come speak with us between October 23 and 24. It’s the perfect opportunity to discuss our unique funding solutions:

Broker Fair 2022

Pre-show: October 23, 2022

Time: 7 – 9 pm

Venue: 48 Lounge

Address: 1221 6th Avenue

New York, NY 10020

(Entrance on West 48th Street)

Event: October 24, 2022 

Time: 8 am – 6 pm

Venue: New York Marriott Marquis

1535 Broadway

New York, NY 10036

Who is Waterview Capital

We’ve become tired of other financiers rejecting small- and medium-sized firms because they’re deemed to be “high risk” over the years. We think that any size or risk level of business should have access to the finance they require to survive.

In order to fill this gap in the Merchant Cash Advance industry, Waterview Capital was established. With quick approvals and same-day funding, we provide businesses with the professional, ethical, and transparent funding they require to succeed in a constantly shifting market. Find out more: https://waterviewcap.com/ 

What to expect at the Broker Fair 2022?

The fifth annual Broker Fair will be the single largest gathering of commercial finance, MCA, and

business loan brokers to-date. During this exclusive one-day event, brokers, lenders, funders and service providers alike can expect education, inspiration and opportunities to connect and grow their business.

There will be something for everyone at Broker Fair 2022. Broker Fair 2022 will harness the spirit of the industry in the city that makes it hum, New York. The conference will be held on October 24, 2022 – https://brokerfair.org/ 

Who is deBanked

Broker Fair is presented by deBanked, an industry trade publication founded by former underwriter and broker Sean Murray. Today, deBanked attracts more than 50,000 visitors to its website each month, many of whom are brokers in the exciting world of commercial finance.. They hold events all over the world that bring together like-minded individuals to discuss the industry and do business. Find out more about deBanked here https://debanked.com/about-us/.

ECommerce businesses rely on three primary SEO metrics to measure their performance

Search Engine Optimization (SEO) plays an important role in the success of your eCommerce business. While it can seem daunting at first, there are three main metrics to track which will help you measure the performance of your company’s digital marketing and ranking strategies over time. These include Alexa rank, Google traffic rank, and average time on site. If you don’t understand these metrics now, we’ll explain how they work below so that you can track your performance and see how effective your efforts have been in boosting traffic to your eCommerce website or improving your overall standing in search engine rankings.

Organic Search Traffic

Average Cost Per Click (five sentences) 

The average cost per click tells you what it costs, on average, for someone to click through and visit your website. It’s important because if your cost is too high, people won’t be able to afford the products or services you offer! You’ll want a lower cost per click so that more people are able to find you.

Returning Visitors

One of the biggest indicators of success is the number of returning visitors. When you have a lot of returning visitors, it means that your website is being useful and helpful. It also means that other people are interested in what you’re doing as well, which can be a form of validation for your business.

Conversion Rate

As a metric, conversion rate tracks how many visitors complete the desired outcome of a conversion event (such as making a purchase or filling out a form). The number is calculated by dividing the number of conversions by total visits. For example, if you had 10 visitors and 5 people made purchases, then your conversion rate would be 50%. This can also be referred to as the conversion ratio.

Get what you need for your clients

Any business growth can be severely hindered by the lack of cash flow. Merchants rely on the professionals at Waterview Capital when they require urgent funding to support their business. We’ll work with you to identify the ideal same-day funding option to propel you and your clients toward success. Waterview Capital is backed by years of company funding expertise.

Your premier source for Working Capital

When merchants need fast funding to help their businesses grow, the experts at WaterviewCap.com are ready to help. We offer same-day funding to provide ISOs the tools they need to help their clients succeed!

Get the funds you need — fast!

Don’t wait around for funding. Get the money you need fast with same-day business funding from Waterview Capital.

At Waterview, we know busy business owners can’t wait around for funding. That’s why we offer some of the fastest decisions in the industry. With quick approvals and same-day funding, ISOs can get the funding they need to support their clients right away! Find out more at Waterviewcap.com.

6 Habits That Will Help You to Achieve Financial Freedom

Everyone wants to be free of financial worries, to never have to worry about money again and instead be able to do what they want, when they want, with no limits or restraints holding them back. But this is easier said than done. The secret to financial freedom isn’t just luck—it’s setting yourself up to succeed by building habits that will bring you closer to your financial goals every single day. Here are six habits that can help you achieve financial freedom faster and easier than ever before.

1) Adopt the saving mindset

Saving money is an act of discipline, so it’s important to get in the habit of thinking about it as soon as you earn a paycheck. With that in mind, here are some steps you can take: 

-Open a savings account and designate a portion of your paycheck to be deposited in this account. 

-Automate your savings by setting up an automatic transfer from your checking account into your savings account every week or month.

2) Create your plan

One of the habits that will help you achieve financial freedom is learning how to invest. I would recommend opening a Roth IRA, which is a retirement account. There are two types of IRAs – traditional and Roth. With a traditional IRA, you deduct your contributions from your taxable income each year but don’t pay taxes on the money until it’s withdrawn (the other type of IRA). A Roth IRA works differently. Contributions are made with after-tax dollars, but qualified withdrawals are tax-free.

3) Know your goal

It can be hard to start on your journey towards financial freedom. There are so many things that you need to do and know in order for your finances to be in order. One of the most important things is knowing what your goal is. What do you want for yourself? Do you want an early retirement? Or maybe a modest retirement? Knowing what you want for yourself will help guide the decisions that you make, which will ultimately help lead you towards financial freedom.

4) Pay yourself first

The first step in any financial plan is paying yourself first. This means that before you make any other purchase, you should set aside a certain amount of money. Automate this process by having the funds automatically withdrawn from your paycheck, or set up an automatic transfer so that the money goes straight from your checking account into a savings account. Paying yourself first will help you get in the habit of living below your means and saving for your future while still enjoying life now.

5) Set up automatic savings

One of the most important habits you can develop is automating your savings. Saving without forgetting about it is one of the main keys for achieving financial freedom. By automating your savings, you will save enough money over time that you won’t need to worry about how much you’re saving every month or how much money you have in your savings account.

6) Invest early

Investing early is one of the best ways to ensure that you have a safety net for any financial shocks. The earlier you start investing, the more time your money has to grow. This will give you a better chance of reaching your goals than if you wait until later in life.

Get what you need for your clients

Any business growth can be severely hindered by the lack of cash flow. Merchants rely on the professionals at Waterview Capital when they require urgent funding to support their business. We’ll work with you to identify the ideal same-day funding option to propel you and your clients toward success. Waterview Capital is backed by years of company funding expertise.

Your premier source for Working Capital

When merchants need fast funding to help their businesses grow, the experts at WaterviewCap.com are ready to help. We offer same-day funding to provide ISOs the tools they need to help their clients succeed!

Get the funds you need — fast!

Don’t wait around for funding. Get the money you need fast with same-day business funding from Waterview Capital.

At Waterview, we know busy business owners can’t wait around for funding. That’s why we offer some of the fastest decisions in the industry. With quick approvals and same-day funding, ISOs can get the funding they need to support their clients right away! Find out more at Waterviewcap.com.

Using Social Media to Advertise Your App: The Dos and Don’ts

To promote your app, you’ll need to create buzz about it online, which may seem like an impossible task with so many other apps competing for people’s attention. Luckily, there are ways to spread the word about your app without breaking the bank, including using the vast resources of social media to get the word out about your app quickly and effectively. Follow these dos and don’ts to help your app really take off on social media! 

Do create a dedicated landing page

A landing page is a great way to introduce your app in a more personal way. It allows you to tell the story of your app, explain what it does, and provide a call-to-action for users that want more information or are interested in downloading the app. Once you create a well-thought out landing page, make sure that you promote it on all of your social media channels. This will help get the word out about your app and increase downloads.

Do create quality social media posts

Do create quality posts that are relevant to your app. Quality content is the key to gaining followers on social media. This means that you need to post regularly, think about what will be interesting or helpful for your target audience, and then plan accordingly so that you can deliver these posts on a regular basis. 

Don’t post irrelevant or spammy content. If you do not have any meaningful connections with your target audience, then it is unlikely that they will share your posts with their friends.

Do use hashtags when relevant

Including relevant hashtags when you post a photo or other piece of content on social media can help people find your content. This is especially helpful if you are trying to target a specific audience, such as those who love cooking.

Do share any testimonials you have

People love being featured on social media! If you have any testimonials, or other social media mentions that you would like us to share on your behalf, please feel free to send them our way. We offer both paid and unpaid packages. Contact us for more information. We are also happy to answer any questions that you may have about our services!

Don’t forget to budget time for content creation!

Creating content takes a lot of time. Be sure that you budget enough time in your monthly schedule for content creation, not just promotion. Posting on social media can be time consuming, so be sure to spend some time every day writing posts or looking for content ideas before launching your campaign.

Don’t think every campaign will work. Test different ads for different demographics (both geography & age).

Do you need help marketing your app? There are a number of ways for entrepreneurs to get their app in front of the right audience. One way is through social media. 

However, many people think that all they have to do is post an ad on Facebook or Twitter and then sit back while people download their app. Sadly, this isn’t the case. You can’t simply post an ad without taking any other steps. You need to know what’s going to work best for your target demographic. Marketers need to know where the majority of their target audience hangs out online and tailor the campaign accordingly. They should also test different ads with different audiences in order to figure out which campaign is most successful with which demographic.

Don’t overspend on ads – test until it works!

If you have a limited budget, it might be tempting to spend it all on ads. But testing which types of ads work best can save money in the long run by letting you find out what works best for your audience.

Do pay attention to your analytics

It’s important to keep track of how your posts are performing. You can do this by setting up social media analytics tools that will let you know how many people have seen, liked or commented on your post. This will help you figure out what is working and what isn’t so you can adjust your strategy accordingly.

Don’t think likes translate into downloads/installs.

Many people assume that if they get a lot of likes on their post, then it will also result in more downloads or installs. However, this is not always the case. It is important to remember that a lot of people will like your post just for the sake of liking it. They may not actually be interested in your app at all. Likes are definitely helpful for getting exposure, but you cannot solely rely on them for getting more downloads or installs.

Get what you need for your clients

Any business growth can be severely hindered by the lack of cash flow. Merchants rely on the professionals at Waterview Capital when they require urgent funding to support their business. We’ll work with you to identify the ideal same-day funding option to propel you and your clients toward success. Waterview Capital is backed by years of company funding expertise.

Your premier source for Working Capital

When merchants need fast funding to help their businesses grow, the experts at WaterviewCap.com are ready to help. We offer same-day funding to provide ISOs the tools they need to help their clients succeed!

Get the funds you need — fast!

Don’t wait around for funding. Get the money you need fast with same-day business funding from Waterview Capital.

At Waterview, we know busy business owners can’t wait around for funding. That’s why we offer some of the fastest decisions in the industry. With quick approvals and same-day funding, ISOs can get the funding they need to support their clients right away! Find out more at Waterviewcap.com.

The 7 Worst Digital Marketing Mistakes Your Company Can Make (And How to Avoid Them)

When it comes to digital marketing, some mistakes are easier to make than others, and some mistakes can lead to more significant problems than others. The good news is that most of these mistakes can be easily avoided, so if you’re new to the game or just looking to brush up on your knowledge, here are the seven worst mistakes you can make in digital marketing, and how to avoid them!

1. Not knowing your core audience

Not knowing your core audience is one of the worst mistakes you can make in digital marketing. It’s crucial that you know who your target customer is and what they’re interested in so that you can tailor your message to them. Consider investing in a market research study or hire an expert who specializes in data analytics, like RevMetrics. They’ll be able to do a demographic analysis for you and provide actionable insights on how to improve your digital marketing efforts.

2. Skipping Keyword Research

If you’re going to invest your time and money into a marketing campaign, you have to make sure the keywords that come up in your marketing content are relevant and well-researched. Without knowing what people are searching for, it’s difficult for anyone to know if they’ll be interested in your content or not.

3. Going for volume over value

There’s a lot of marketing advice out there, and it can be hard to figure out what is worth listening to. At the end of the day, you need results that you can measure. Stick with proven methods, and don’t fall for anything too flashy or gimmicky.

4. Trying to be something you’re not

One of the worst digital marketing mistakes you can make is trying to be something you’re not. If you don’t have a clearly defined target audience, then your company will always struggle with digital marketing. You need to know who your customers are, what they like and dislike, and how they like to be marketed too. Without this information, it’ll be difficult for you find success with digital marketing.

5. Focusing too much on analytics

Analytics are important, but they don’t show the whole picture. They won’t tell you how your customers feel about your company, what ads are most effective or which content is resonating with them. Analytics can also be misleading if you’re not using them correctly.

6. Relying on PPC advertising alone

Many companies rely on PPC advertising as their sole digital marketing strategy. In many cases, this is the worst mistake you can make for your company. PPC can be expensive and difficult to set up, and it has no long-term value. Instead of just relying on PPC advertising, consider other digital marketing strategies like content marketing and social media marketing.

7. Not understanding how search engines rank content

If you don’t understand how search engines rank content, you could be leaving a lot of money on the table.  For example, if you spend time and energy optimizing for keywords like dog food, but neglect other related terms like cheap dog food or best dog food, then your rankings will suffer. SEOs are usually tasked with understanding how people use language in their searches and then making sure that the site is optimized for that specific phrase or keyword.

Get what you need for your clients

Any business growth can be severely hindered by the lack of cash flow. Merchants rely on the professionals at Waterview Capital when they require urgent funding to support their business. We’ll work with you to identify the ideal same-day funding option to propel you and your clients toward success. Waterview Capital is backed by years of company funding expertise.

Your premier source for Working Capital

When merchants need fast funding to help their businesses grow, the experts at WaterviewCap.com are ready to help. We offer same-day funding to provide ISOs the tools they need to help their clients succeed!

The Do’s and Don’ts of Hiring Your First Employee

As your business grows, it will become necessary to hire your first employee. There are many important things to consider before doing so, including what your company culture is like and how much work you’ll have to outsource to that new person. We’ve put together this guide on the dos and don’ts of hiring your first employee to help you make the best decision for your business.

DO: Identify what you need

#1 Determine what type of employee you need, where they will fit in with your company, and if they can even do the job. Consider whether you need an accountant, a developer, a customer service rep, or any other position. #2 Recruit wisely by looking for candidates who are like-minded individuals with the same values as your company. #3 Create the perfect job description by listing all duties, requirements, qualifications, and skill sets that make up the role.

DO: Research Candidates and Job Postings

DO research the best candidate. It’s essential to look at more than just the resume to get a good picture of who your new hire is going to be. Their online footprint will give you insight into their personality, values, communication style, and culture fit in ways that may not come across in an interview.

DO: Hold Interviews

Do your research. Find a job description that you believe to be in line with the skills and experience you are looking for. It will take time, but setting up interviews with these qualified candidates will be well worth it in the end. Plan to interview at least three candidates per position that has been open or is expected to come open soon. Give all applicants equal opportunity to explain their qualifications for the position and give yourself equal opportunity to figure out who might be the best fit for your company.

DO: Receive References

The best way to get a true representation of someone is through their references. The idea is to find out more than what the resume says. When asking for references, make sure you set up a phone interview with the person they would be working with, if that position is open. This will give you insight into the skills needed for the position, as well as determine whether or not they are a good fit in general.

DON’T: Underestimate Training Needs

Underestimating the training needs for a new hire is one of the most common mistakes, according to many small business owners. When new hires are equipped with the right skills and knowledge, they’re much more efficient – which means an earlier return on investment. 

DON’T: Decide Alone

It is easy to feel like hiring someone without consulting anyone else. After all, this person is coming to work for you because they want to do what you want them to do. It can also be very tempting when someone finds a good candidate that has experience in your industry. However, it is best to wait until you have some input from the people around you before making a decision as important as hiring an employee.

DON’T: Let Ego Get in the Way

It may be tempting to hire someone who is just like you and has a ready-made skill set. But think twice before making this common mistake because the last thing you want is to spend your time trying to create a work environment where two people with differing opinions are both fighting for dominance.

DON’T: Overlook Tax Issues

Ensure you’re familiar with what it means to be an employer in your state. There are many complex tax issues associated with hiring your first employee. Make sure you know what these entail, so you can avoid being surprised by the responsibility of handling payroll taxes. Know how much to withhold from each paycheck, and make sure that the employee fills out a W-4 or 1099 form.

Get what you need for your clients

Any business growth can be severely hindered by the lack of cash flow. Merchants rely on the professionals at Waterview Capital when they require urgent funding to support their business. We’ll work with you to identify the ideal same-day funding option to propel you and your clients toward success. Waterview Captial is backed by years of company funding expertise.

Your premier source for Working Capital

When merchants need fast funding to help their businesses grow, the experts at WaterviewCap.com are ready to help. We offer same-day funding to provide ISOs the tools they need to help their clients succeed!

Get the funds you need — fast!

Don’t wait around for funding. Get the money you need fast with same-day business funding from Waterview Capital.

At Waterview, we know busy business owners can’t wait around for funding. That’s why we offer some of the fastest decisions in the industry. With quick approvals and same-day funding, ISOs can get the funding they need to support their clients right away! Find out more at Waterviewcap.com.

The Top 5 Marketing Tactics Every Small Business Owner Needs to Use

Marketing a small business can be tough, especially if you don’t have experience with large corporations or advertising firms to help you out. But it doesn’t have to be so hard! If you focus on using the best marketing tactics, like those listed here, your business will grow in no time at all and you’ll have plenty of happy customers to show for it.

1) Build your email list

If you don’t already have an email list, the first thing you should focus on is growing your list. No matter what marketing tactic you use, having a large email list is essential for success. Building a loyal subscriber base will put you in control of your business, and every time someone comes back to check out what’s new on your site they’ll get a warm welcome. 

2) Create an online shop

One of the best marketing tactics for a small business is an online shop. Online shops offer greater visibility to your brand, and more time-saving opportunities like 24/7 online storefronts, and they typically have higher conversion rates than conventional brick-and-mortar stores.

3) Do guest blogging

Guest blogging is a great way for small businesses to get their name out there. Not only does it offer a unique and creative opportunity, but it also provides links back to your website that can help your company rank higher in Google search results.

Treat every post like you are trying to convince someone new about your business. Be sure the entire blog is informative, entertaining, and worth reading.

4) Learn how to market on Instagram

You don’t need to spend a lot of money on marketing, you just need to know the right way. And social media is one of the best places for it. A recent study found that for every 10 followers on Instagram, there’s an average of $638 in sales–a pretty decent return on investment!  Here are five simple ways to get started with your own Instagram marketing: Create engaging content -Have a consistent posting schedule -Build a diverse following (invite influencers) -Interact with your audience regularly -Share exclusive offers and discounts

5) Understand SEO

In order to rank higher in search engine results, you must improve your website’s SEO. This can be done through using keywords in your URL, title tag, and body text. You should also create a sitemap so that the search engines will find all of the pages on your site easily. It is important to have an original content marketing strategy, like writing articles for a blog or video-sharing platform such as YouTube. The last tip is to make sure that you’re following current trends and keeping up with new developments in social media marketing.

Get what you need for your clients

Any business growth can be severely hindered by the lack of cash flow. Merchants rely on the professionals at Waterview Capital when they require urgent funding to support their business. We’ll work with you to identify the ideal same-day funding option to propel you and your clients toward success. Waterview Captial is backed by years of company funding expertise.

Your premier source for Working Capital

When merchants need fast funding to help their businesses grow, the experts at WaterviewCap.com are ready to help. We offer same-day funding to provide ISOs the tools they need to help their clients succeed!

Get the funds you need — fast!

Don’t wait around for funding. Get the money you need fast with same-day business funding from Waterview Capital.

At Waterview, we know busy business owners can’t wait around for funding. That’s why we offer some of the fastest decisions in the industry. With quick approvals and same-day funding, ISOs can get the funding they need to support their clients right away! Find out more at Waterviewcap.com.

I’m not leaving, I’m just starting my own thing – Why Small Business Owners Need to Go, Solo

Starting a business with someone else can be a great idea if you’re both focused on the same goals and willing to put in the hard work together to achieve them. However, sometimes business partnerships fall apart due to personality clashes or differences in work ethic or vision, which can leave one partner wishing they had never agreed to the joint venture in the first place and wondering how they can break free and move on as an independent business owner.

Independence is key

In any business setting, every single individual has their own goals and strengths. And sometimes, those goals are at odds with each other. The big problem is when one of those individuals is pulling in the opposite direction as the rest of the group. It’s good to debate things, it’s bad when there’s a stalemate because no one can budge the other person. When it becomes unbearable for someone in the group (or they lose hope that they’ll ever get anywhere,) then what happens?

Finding out what you’re good at

It is important to be able to identify what your skill set is and determine the activities that you are best at. Identifying these will allow you more room for growth as a business owner. It is not enough just to have great business ideas; you also need know-how on how to execute them properly.

Just start with the basics

Just as with dating and romantic relationships, entrepreneurship is hard. It takes a lot of self-awareness, trust in yourself and determination. You need both independence and compromise. The difference is that there are no contracts–just expectations. When you’re a small business owner and the person who’s running the show, you have your name on it: literally.

Don’t be afraid to ask for help

When considering branching off on your own, it’s important to realize that there will be many new things that you need to learn. At the same time, there are some things you already know how to do and may want to do on your own. You don’t have to know everything about the start-up process before you make the leap. A common misconception is that as a small business owner, we’re completely self-sufficient and can do everything by ourselves.

Making connections isn’t always easy

Making connections with local potential clients is never easy when you’re a small business owner, which is why we all need to go solo and give it a try. With that said, the first step in promoting your new business or getting your products into stores is networking. The key word here is networking (yes it’s written twice). That’s because face-to-face time with people leads to conversations about your products and services.

Keeping it simple will help you succeed

So you’re ready to break off and go solo. Whether you are branching out from your current company or branching out on your own for the first time. The experience might be a little intimidating at first but keep in mind the following four easy steps that will ensure success: Be true to yourself, believe in yourself, focus on what makes you unique, and think of who your dream customer is.

Reaching out can mean friends, family, and clients too

To really think about a solo business venture it is important to reach out for help. Some of the best people in your life are friends, family, and clients. All of these people have something that you need when starting a new endeavor: access. You can ask your friends for advice or let them know what you are up to so they can introduce you to their network of clients.

Don’t leave without backup

Since every person is unique and has different skill sets, it might be a good idea to branch off on your own and explore your ideas. It’s important to take the time to explore what you want from life, as well as what makes you happy. That said, it’s important for small business owners like myself not to leave without backup; having a partner can come in handy when one is feeling drained or bogged down by others’ expectations.

Get what you need for your clients

Any business growth can be severely hindered by the lack of cash flow. Merchants rely on the professionals at Waterview Capital when they require urgent funding to support their business. We’ll work with you to identify the ideal same-day funding option to propel you and your clients toward success. Waterview Captial is backed by years of company funding expertise.

Your premier source for Working Capital

When merchants need fast funding to help their businesses grow, the experts at WaterviewCap.com are ready to help. We offer same-day funding to provide ISOs the tools they need to help their clients succeed!

Get the funds you need — fast!

Don’t wait around for funding. Get the money you need fast with same-day business funding from Waterview Capital.

At Waterview, we know busy business owners can’t wait around for funding. That’s why we offer some of the fastest decisions in the industry. With quick approvals and same-day funding, ISOs can get the funding they need to support their clients right away! Find out more at Waterviewcap.com.

To Revamp or Not to Revamp, That is the Question

Have you ever had the opportunity to revamp something in your life, whether it’s your home, car, or business? It’s not an easy decision to make, and it requires careful consideration of the advantages and disadvantages of the decision. Here are some pros and cons to think about if you’re considering revamping your small business.

The Business Outline

Many owners have dreams of one day opening a small business. Some of these dreams are fast-tracked and some evolve over time; others get completely forgotten. If you think it’s time for your business idea to take shape, there are some factors that can help you decide if it’s time to make a change. Do you feel like you’re chasing your own tail? Running in circles as you try to balance all the balls in the air? Then it might be time for a revamp.

Benefits of Revamping Your Business

So you’re thinking about revamping your business? If so, it can be a really beneficial process that has many benefits including the potential for increased revenue (goodbye stagnant wages!). The opportunity to refine your product-having more control over what happens with your business-being able to work on projects in which you have an interest rather than only focusing on those tasks related to running the company. 

Disadvantages of Revamping Your Business

It can be hard for a small business owner to find the time and resources needed for an overhaul. Rebuilding from scratch will likely mean investing time in new management, developing company branding and messaging again, as well as acquiring new customers. Another disadvantage would be that some customers who have been with you since your first days might get upset with major changes in how you conduct business.

The End Decision

Every business owner comes to a point where they realize that things have changed and they have outgrown their company. It may be time for you to revamp your company if you are experiencing any of these signs: – You notice how ineffective certain tasks are. – Employees are no longer satisfied with work and morale has fallen. – Product quality becomes mediocre because of a lack of process. – Customers aren’t coming back or remaining loyal to your business.

If you have already gone through a few iterations of your business and still feel like there are key areas you would like to change – revamping might be a good idea. This can be difficult because it will require starting over and implementing new products/services. However, at this point in your business’ lifespan, this is likely not going to be an issue as long as it was done well.

Get what you need for your clients

Any business growth can be severely hindered by the lack of cash flow. Merchants rely on the professionals at Waterview Capital when they require urgent funding to support their business. We’ll work with you to identify the ideal same-day funding option to propel you and your clients toward success. Waterview Captial is backed by years of company funding expertise.

Your premier source for Working Capital

When merchants need fast funding to help their businesses grow, the experts at WaterviewCap.com are ready to help. We offer same-day funding to provide ISOs the tools they need to help their clients succeed!

Get the funds you need — fast!

Don’t wait around for funding. Get the money you need fast with same-day business funding from Waterview Capital.

At Waterview, we know busy business owners can’t wait around for funding. That’s why we offer some of the fastest decisions in the industry. With quick approvals and same-day funding, ISOs can get the funding they need to support their clients immediately! Find out more at Waterviewcap.com.

5 Tips for Knowing When to Invest in Your Business

As an entrepreneur, you know the importance of making smart business decisions. At any given time, you’re juggling a million different projects and opportunities – some of which pay off handsomely, while others can cost you big-time if they go bad. In many cases, it’s not enough to make smart decisions; you also need to know when to invest in your business and when to hold back on spending money. Here are five tips for knowing when to invest in your business so that you can keep your company growing without overspending or sinking too much cash into one project at the expense of another.

1) Don’t Get Too Hungry

So what does it take to know when it’s time to invest? For starters, you need some cash on hand. More than one-third of small business owners don’t have enough liquid assets on hand in order to cover three months of operating expenses. Next, you should be growing. As the chart below shows, businesses that are growing and investing simultaneously outperform those who aren’t investing at all or those who invest but have stopped growing.

2) Don’t Get Too Full

It’s time for you to make a decision. How much should you invest in your business? More or less? Just trust your instincts and do the best you can, but don’t get too full of yourself. You may not be aware that there are some instances where less is more and vice versa. Consider these five important tips when deciding what amount to invest so that you know the best outcome.

3) Have Cash Flow

Cash flow is everything when it comes to running a business. Here are some tips on how to make sure you’re investing wisely and how to take care of your cash flow. 

1) Make careful choices about what you buy with your company’s money and time. What are the risks of making the purchase? What will happen if you don’t make the purchase? 

2) Create an emergency fund so that you have a cushion if an unexpected expense comes up. This can be as small as $500-$1000, but be realistic about what size would allow you not to panic when something happens. 

3) Be aware of all costs–especially recurring ones like rent or utilities.

4) Know Your Competition

Good timing is crucial when it comes to business decisions. You should have an understanding of the current economic climate before taking the leap into new investments. It’s good practice, before committing any money, to do a little research about your industry and make sure you’re headed in the right direction. Research shows that small business investment is on the rise thanks to a recovering economy, so now may be a perfect time if you’ve been hesitant up until this point. Now more than ever, it’s important not to put off any major decision just because things seem slow or difficult now because it may soon get better!

5) Time It Right

Startup companies often pour all their time and money into the start of their business, going all-in as quickly as possible. But many don’t realize that there are times when it pays to invest more heavily than others. It’s important not only to have a healthy mix of both expenses and investments but also to know which category is best at any given time. To know what your company needs most, you need a business strategy—a plan on how you want your business to grow over time. Once you have your goals laid out and the timeline established, here are some factors you’ll want to consider: 

When should I put my money in? At what stage of our company should we be spending now? 

What about equity?

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